10 Steps to Successful Property Management: Step 1 – Advertising

By Jai Ledgerwood

If you have been paying attention to the news recently, you will have seen it dominated by stories about the Panama Papers and Brexit. Both these news stories have created an unexpected effect on the real estate market, creating a need for transparent real estate practices and real estate agents as well as a short-term flow of money out of Britain as buyers temporarily withdraw from that market until it stabilises some more. As a result, the Australian real estate market and its agents have come under the spotlight as investors realise that we are able to offer buyers high professional standards as well as a stable legal and regulatory system.

Research shows that because of these factors, Australia is now second place in a list of the world’s most transparent markets. This is significant as the top markets get the majority of global direct investments into commercial real estate. Combine this with a shortage of properties available and you will understand why real estate buying in Australia is as robust as it is – which means that demand is going to increase as well.

At Ray White Tweed Heads we have dealt with investment property management for many years, and over the years have come up with a failsafe ten step process to successful property management that has helped hundreds of investors in the Tweed Heads, Banora Point, Kirra, and Coolangatta real estate market. This blog post will deal with the first – advertising.

When you are advertising a property, time is of the essence. Research shows us that the typical property sells in four weeks to six weeks and that just under half of all sellers reduced their asking price at least once during this time. The goal then is to get your house sold as quickly as possible, and without having to significantly reduce your asking price. Ray White Tweed Heads understands the importance of this initial advertising drive, which is why we start off by ensuring your Coolangatta, Kirra, Tweed Heads or Banora Real Estate is punted in places that will reach an optimum amount of your target market. To accomplish this we use Australia’s number one real estate website, as well as Domain and, which is Australia’s most searched real estate brand on Google.

As a result of our targeting and quick advertising, our investors benefit from a sale that meets their financial needs and doesn’t waste their time. If you would like us to do the same for you, contact us today.

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